MLB Players, Inc.

MLB Players, Inc. is the for-profit corporate subsidiary of the Players Association.  It is charged with managing all commercial activities of the organization.  At the core of MLBPI’s business today, it brings to market products and services featuring the publicity rights (name/image/likeness) of our Players.  We grant these rights to our nearly 100 partners all over the world when more than two Players are used.  MLBPI negotiates agreements with companies to ensure Player-licensed products are part of the suite of baseball-related items fans want - when and where they want them.  Our scope of business extends to licensing, corporate sponsorship, equity ownership, media, advertising, promotional materials, sweepstakes, contests, and events.  For all the categories of products we cover, we engage our partners directly to feature and promote Players in efforts to boost sales.  As part of these efforts, we take significant steps to protect the positive image and reputation of each Player, using our resources to ensure we approve only those products or services that use Players in products of high quality, and are reflective of a positive Player “brand.”  Finally, our duties include the protection of Player rights, including in commercial legal claims.  This includes, in some instances, commencing lawsuits, or defending lawsuits when companies seek to limit Player opportunity.

Evan Kaplan

Managing Director

Heather Chase

Deputy General Counsel

MLB Players, Inc. Staff A-Z

Tim Anziano

Manager, Hard Goods

Cyndi Beniquez

Executive Assistant

Mike Dunn

Manager, Digital and Interactive Gaming

Zvee Geffen

Sr. Manager, Baseball Cards and Business Development

Bob Holtzman

Director, Player Promotions

Alena Kim

Coordinator, Player Marketing

Austin Lyons

Coordinator, Consumer Products and Operations

Eric Rivera

Senior Coordinator - Digital Gaming, Royalties & Reporting

Aaron Sokol

Manager, Apparel

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