MLB PLAYERS, INC.
MLB Players, Inc. is the for-profit corporate subsidiary of the Players Association. It is charged with managing all commercial activities of the organization. At the core of MLBPI’s business today, it brings to market products and services featuring the publicity rights (name/image/likeness) of our Players. We grant these rights to our nearly 100 partners all over the world when more than two Players are used. MLBPI negotiates agreements with companies to ensure Player-licensed products are part of the suite of baseball-related items fans want - when and where they want them. Our scope of business extends to licensing, corporate sponsorship, equity ownership, media, advertising, promotional materials, sweepstakes, contests, and events. For all the categories of products we cover, we engage our partners directly to feature and promote Players in efforts to boost sales. As part of these efforts, we take significant steps to protect the positive image and reputation of each Player, using our resources to ensure we approve only those products or services that use Players in products of high quality, and are reflective of a positive Player “brand.” Finally, our duties include the protection of Player rights, including in commercial legal claims. This includes, in some instances, commencing lawsuits, or defending lawsuits when companies seek to limit Player opportunity.
Primary product categories are baseball cards and collectibles, video games and digital products, apparel such as jerseys, caps and T-shirts as well as a wide assortment of novelty items. The licensing program also includes special events such as the Players Choice Awards (the only awards voted on strictly by the players, and the first of the post-season sports awards programs to be broadcast on television), the Players House, in addition to MLBPlayers.com, the Players Choice on the Web.